But we talk to each other all the time…

That’s true, but is anyone listening? 

This web site seeks to capture information concerning what motivates buyers and sellers to take action — be that procuring valuable products or services if you are a buyer or providing timely, excellent customer service if you are a seller.  By collecting the stories, articles, and ideas here, we’re hoping that this site can become a tool for learning how to improve what we see as the wide communications gap that exists in business today, and that the folks who stop by here will take this knowledge away so that both buyers and sellers can make a difference to their respective organizations.

For those of you who are Sellers, you’re going to discover just how difficult it is to be a buyer today.  For those of you who do the buying, you’re going to wonder how a Seller can even make a living anymore.  You’re both going to see that, from time to time, either party will play tricks to try to get what they want, when they want it, and that sometimes the tricks work, and sometimes they fail miserably.

I hope you enjoy the site, and I’m looking forward to hearing about your own experiences as a Buyer or a Seller.

Richard B.